Senior Marketing Manager - NSW
You might not have heard about Ingenia before, and we tend to fly under the radar. Once you take a look into our dynamic, incredibly fast growing (ASX 200) business with a culture of creating community you'll be surprised by all the opportunities you'll find.
We are a leading Australian property group that own, operate and develop a fast-growing portfolio of Lifestyle communities (land lease communities) and holiday parks across key urban and coastal markets. We employ over 1300 people across 120 parks and communities, with offices in the 3 eastern seaboard states.
Here at Ingenia, you can enjoy working within an organisation that genuinely cares for its people and is committed to creating communities where our residents and visitors can truly belong.
About the role
This role is responsible for the development, delivery and execution of marketing and product strategies and campaigns for Ingenia Lifestyle’s active and growing portfolio. The successful candidate will support project marketing team talent and lead scalable ways of delivering new community launches.
Key Accountabilities
- Manage day to day marketing operations and work with key stakeholders including development, sales and operations to deliver commercial and customer focused outcomes
- Lead the development of the marketing strategy for new community launches including project brand identity and go-to-market launch and roll-out
- Deliver specified commercial outcomes across the business such as lead generation, cost per lead/cost per sale targets, sales and community engagement
- Develop and execute marketing campaigns through traditional channels such as press, direct mail, radio and tv, events such as expos, product launches and open days
- Manage your portfolio’s marketing budget and prepare budget tracking reports as required
- Evaluate customer research, market conditions and competitor data to provide qualitative input into the strategic marketing plans
- Manage the production of marketing collateral, including leaflets, posters, flyers, newsletters, e-newsletters etc
About You
- Relevant tertiary and industry qualifications in Marketing and/or Communications
- Project marketing or property development marketing experience, combined with launching new developments experience required
- Analytical approach to interpreting customer insights and sourcing channels
- Experience working with Sales teams and deep understanding of lead generation and conversion
- Proven experience creating and managing budgets
- Experience driving standardisation across marketing collateral and processes
- Flexibility to adapt and respond to changes emerging in a fast-paced environment
- Occasional travel within the portfolio and greater business as required to assist the frontline teams, attend expos and other project work
Other details
- Pay type Salary
- Sydney NSW, Australia