Digital Channel Manager
Doctors’ Health Fund is a restricted private health insurer, the only health fund in Australia that exclusively serves the medical community and their families. We are one of Australia’s fastest growing health funds and now cover more than 70,000 lives.
Proudly part of the Avant Mutual Group, we are owned by doctors, not shareholders. We support the medical community by offering quality health covers and exceptional member service. We align our values to the profession by advocating for freedom of choice and clinical independence, while only supporting medically evidenced treatments and therapies.
We operate nationally with our head office in Sydney. As a wholly member-centric organisation, dedication to our members is embedded in our values, mission, people, and culture.
About the role:
The Digital Channel Specialist contributes to the delivery of the Doctors’ Health Fund’s digital marketing strategy to ensure that the organisation is sufficiently and appropriately represented across all digital channels, as well as supporting the delivery of growth and retention targets.
Key accountability for the role includes:
- The primary responsibility of the role is to manage the Content Management System (CMS) to execute on content and functionality updates to the website.
- Manage back-end promotion requirements in the CMS in liaison with Web Developers, Information System and Sales team.
- Monitor traffic and performance insights of website using GA4 and create regular reports to present results/trends to internal stakeholders that support continuous improvement.
- Execute build and deployment of all email’s requests for prospect and member campaigns leveraging our email marketing platforms.
- Work with Marketing Manager and Digital Channel Manager to develop, implement, and optimise the SEM and SEO strategy.
Skills and experience required:
- Previous experience working across content management systems (CMS) and email distribution platforms (essential).
- Demonstrated experience in a Digital Marketing role, preferably within the private health insurance or financial services industry (preferable but not essential).
- Experience in managing SEO/PPC campaigns (preferred but not essential).
- Experience with user journey UX/UI (beneficial).
We offer a range of benefits and opportunities to enable you to make a difference, learn, and grow in your career.
For further information, please contact Sue Allen, Talent Acquisition Business Partner on 0429 404 856.
Other details
- Pay type Salary
- Sydney NSW, Australia