Marketing Manager - Doctors' Health Fund

About Doctors’ Health Fund

Doctors’ Health Fund is a restricted private health insurer; the only health fund in Australia that exclusively serves the medical community and their families. We are one of Australia’s fastest growing health funds and now cover more than 70,000 lives. 

Proudly part of the Avant Mutual Group, Australia's​ leading Medical Defence Organisation, we are owned by doctors, not shareholders. We support the medical community by offering quality health cover and exceptional member service. We align our values to the profession by advocating for freedom of choice and clinical independence, while only supporting medically evidenced treatments and therapies.

We operate nationally with our head office in Sydney. As a wholly member-centric organisation, dedication to our members is embedded in our values, mission, people and culture.

About the role 
 
The Marketing Manager will contribute to the development and execution of the marketing strategy.  This is a key role supporting the achievement of new member growth targets for the Doctors’ Health Fund business. 

Max term contract duration: December 2024 - January 2026
 
Key accountabilities:

• Leadership, coaching, and development of the Partnership and Events Manager.
• Work with the Head of Marketing to develop campaign strategy and plan to deliver on new member growth targets.
• Develop integrated strategic marketing campaigns across various online and offline channels to support new member acquisition.
• Lead the campaign creative strategy (plan on a page), campaign content development, and briefing of creative campaign concepts to the internal design team for their assigned campaigns. 
• Support and guide the delivery of a cohesive and integrated partner and event marketing and communications plan.
• Work collaboratively with Digital Marketing Manager to agree ideal channel mix including owned channels (DHF / Avant Group), paid media, conferences, events, and partnerships.
• Oversight and management (where required) of media partners and input into media strategy.
• Working pro-actively with the Digital Marketing Manager and Sales team to monitor campaign performance, lead volumes, and conversion rates.

Key challenges:

• Ensure that acquisition activities have an integrated approach across a range of integrated owned and paid channels and are in line with overall marketing strategy.
• Ensure accuracy and consistency of campaign messaging, adherence to brand tone of voice and style and meet compliance requirements with all campaigns.
• Continuous improvement using data and insights to evolve and improve outcomes.
• Achieving cut through for campaigns for our busy professional medical audience.
• Manage multiple priorities simultaneously.
• Working with multiple stakeholders and cross-functional teams.
• Understanding changing industry regulations.
• Managing internal legal/compliance sign off processes.

To be successful you will have:

• Tertiary qualifications in Business, Marketing, Communications, or equivalent.
• Proven campaign management or growth marketing experience at senior level.
• People leadership experience (preferred but not essential).
• B2C marketing experience health insurance or financial services sector is preferred.
• Proven success in delivering growth marketing campaigns leveraging paid and owned media.
• Experience with end-to-end design and execution of multi-channel campaigns.
• Strong copywriting capabilities.
• Demonstrated strong a leadership of self and others.
• Demonstrated experience working in a fast-paced marketing team.
• Strong understanding of paid media channels and strategy.
• Excellent verbal communication skills.
• Ability to use data and insights to drive continuous improvement.
• Demonstrated use of initiative, a self-starter with a proactive approach.
• Ability to prioritise and manage deadlines.
• Strong stakeholder management skills.
• Strong attention to detail.
• Proactive self-starter.
• Resilient and adaptable to fast-paced environment