Marketing Operations & Planning Manager - Group Marketing

About Avant

Avant is a member-owned organisation founded by a group of doctors in 1893. We are Australia’s largest medical indemnity insurer, protecting over half of all doctors.

Alongside Medical Indemnity, Avant offers an extensive range of products and services to support doctors in their professional and personal lives. These include Life Insurance, Health Insurance, Finance, Legal Advice and Practice Management Solutions.

Our focus is on delivering high-quality products to serve doctors in the context of our commitment to a sustainable health system and societal wellbeing.

Today, Avant represents over 85,000 medical practitioners and students, across every state and territory. No one knows better than Avant, the unique context and challenges doctors face.

About the Role

The Marketing planning Operations Manager is responsible for the development, implementation and ongoing review of processes, tools, and initiatives, to support and improve the operations of the Marketing function. An equally important responsibility of the role is ensuring divisional adoption of the corporate risk management framework and overseeing marketing compliance.

The role reports to the General Manager – Group Marketing, within the Customer and Strategy division of Avant, and is critical in governing and refining the operationalisation of group marketing activity through effective planning and workflow management.

Key Challenges

Managing marketing risk, compliance and adoption of the corporate risk management framework
Effective coordination of marketing activity against agreed priorities
Engagement and alignment of the marketing community

Key Accountability for the role includes:

1. Risk Champion for the Customer and Strategy Team

• Risk champion – Customer and Strategy
• Support for the team on adherence to procurement protocols.
• Assisting group marketing team with management and closure of incidents and issues Risk reporting.
• Monthly incident and issues reporting (incidents overview and status)
• Report on key risk indicators.  
• Oversee controls test adherence within agreed timeframes.
• Risk and controls self-assessment reviewed and refined annually.
• Risk maturity action plan and execution.
• Annual review of the External Material Review Policy
• Ensure Marketing compliance through review implementation related controls

2. Marketing Operational Effectiveness:

• Review and refine marketing operating model for more efficient creation and execution of group marketing, including but not limited to:
  • Refinement of workflows and accountabilities between the Segment Strategy team and the Group Marketing execution team.   
• Traffic and workflow management into the team, working closely with head of marketing services.
• Identify resource constraints and opportunities across the group marketing function, both short term and against the longer-term initiatives and business plan.
• Prioritise and govern marketing activities against marketing strategy, with reporting outputs for transparency with group wide stakeholders.
• Leading business unit marketing alignment meetings and weekly ops meetings.

 
3. Manage the Marketing Planning Processes:

• Project manage the annual marketing planning cycle.
• Working with segment leads and guided by the segment strategy.
• Coordinate and maintain group level sync calendar of Marketing activity. This will include management of the group comms schedule and owned assets register.
• Maximise opportunity and value creation across business units by recommending optimisations to leverage respective membership bases for cross sell opportunity.
• Define contact management strategy and governance to ensure members are not over contacted. Working with Head of Digital to ensure effective implementation.

 
4. Marketing Community Alignment and Engagement

• Group marketing forum - set up, curate agenda and lead the bi-monthly.
• Marketing Leaders forum - set up and co curate agenda (with monthly lead delegate). manage actions register.
• Sync Calendar meeting, set up and ensure all inputs / updates are made across the group, prior to the meeting.

To be successful you will have:

• Bachelor’s degree in marketing or business administration.
• 7-10+ years within similar marketing, product management or marketing operations role
• Insurance or finance sector desired but not essential
• Strong results focus and accountability.
• Self-driven with a strong and consistent sense of urgency and quality outcomes.
• Excellent communication, presentation and influencing skills.
• Excellent planning and organisational skills
• Collaboration and team fit.
• Demonstrated use of initiative, a self-starter with a proactive approach
• Resilient and adaptable to change.

     
For more information, please contact Sue Allen, Talent Acquisition Business Partner on 0429 404 856.